Landal GreenParks UK sees surge in late summer bookings

A surge in last minute bookings is driving an increase in summer holiday sales at Landal GreenParks UK, the UK’s fastest growing holiday resort company.

The self-catering holiday specialist has seen summer bookings up 20% YoY, with 30% of its breaks being taken within a month and 10% going within a week of being booked.

Paul Hardingham, Managing Director of Landal GreenParks UK, says there are several factors as to why people are leaving it later and later to book their summer holiday, he says:

“Summer 2023 is looking strong for domestic tourism, but there is no doubt that people have tighter budgets. The cost-of-living crisis is still at the forefront of many people’s minds, especially when it comes to luxuries such as holidays, and we can see holidaymakers are searching for late availability and deals to help save money.”

“I think it’s also fair to say that alongside the airline strike action, the latest heatwave affecting popular European package holiday destinations will leave consumers cautious of booking a holiday abroad. As a result, to avoid disruption to plans, many holidaymakers are opting to stay at home and explore what the UK has to offer.”

The south-west continues to be the best-performing region for Landal GreenParks UK, with new and additional accommodation offering at its resorts, helping contribute to a 30% increase in summer bookings compared to last year. There is also demand in the Midlands, Yorkshire and Scotland due to pet friendly staycations – with bookings up 25% compared to 2022.

The company has also noticed a trend for shorter summer breaks, with almost a third of all summer bookings being for four nights, something else Paul Hardingham thinks is linked to the cost-of-living crisis, he adds:

‘It’s clear from our data that we are seeing real growth in holidaymakers looking for shorter getaways during the summer period to manage the cost-of-living challenge. By offering guests resorts with swimming pools, restaurants and activities onsite for kids allows families to gain superb value looking to getaway for short breaks.”

Landal GreenParks UK launched their summer campaign where there is up to 40% off summer breaks starting from £479.

For more information or to book, visit: www.landal.co.uk