Landal GreenParks UK Partners with Elite Dynamics

Landal Dylan Coastal Resort 1

Elite Dynamics, a leading provider of IT business solutions to the holiday home and parks’ industry, has announced a new partnership with Landal GreenParks UK – one of Europe’s largest, industry leading self-catering holiday brands.

To cement the partnership, the Elite Dynamics team has been working on developing a new integration, which will allow all Elite’s holiday park customers to share availability and integrate bookings with Landal GreenParks UK.

Landal GreenParks UK is in the midst of an exciting period of expansion, with a further nine parks being added to its portfolio over the next 12 months. The new strategic partnership with Elite Dynamics will see its flagship EliteParks park management system also become the go-to software solution for Landal GreenParks’ UK customers.

Jamaine Campbell, MD at Elite Dynamics, said: “This is another example of collaborating with a forward-thinking company to further support and enhance the services we provide to our customers. EliteParks will become the preferred choice of IT business solution – specifically park management system – offering shared availability, dynamic pricing, reservations and bookings.”

Landal Greenparks UK has been an established European brand for more than 65 years before expanding into the UK in 2017. By the end of 2022, the leading self-catering holiday brand will have almost doubled the number of UK parks across England, Wales and Scotland.

Robbie Davies, UK Development Director at Landal GreenParks UK, added: “All of our park owners are looking to take their resorts to the next level, but they can’t do that if they aren’t using a quality software solution. When we’re developing new parks and resorts or bringing parks into our portfolio, we need to know their reservations systems will work seamlessly with ours. That’s where Elite Dynamics comes in and that’s why we wanted them as our preferred partner.

“All the feedback we’ve received from people using EliteParks is that they like working with Elite Dynamics. They’re a team that understands the industry and are always there to provide help and support, so the service element is on point. Then from a technology perspective, EliteParks is much more than just a reservation system. You’ve got bolt ons to encompass an all-round software system – a full, flexible, park management system. It has certain functionalities you can add in or take out and that’s what makes the software stand out in the marketplace. Park managers want to hear how it can be made bespoke and tailored to what they need. In our opinion, the collective fundamentals of running a holiday park business today are tech driven. It’s a prerequisite.”

Jamaine Campbell continued: “We believe our strategic partnership with Landal GreenParks UK goes beyond just a system. We share mutual cultural beliefs and goals to support sustainability, responsibility, and commitment to customers. We actively seek out partnerships with leading brands, to continuously add value to the services we provide to customers and we’re looking forward to seeing how this develops as both companies commit to more growth in the future.”

Robbie Davies added: “We might be on a steep growth trajectory, but it has to be with the right partners in the right locations. First and foremost, it’s about quality and the partnership with Elite Dynamics is the same. It’s two companies with very similar values aligning together to give park operators – whether new to the market or existing –more support than they’ve ever had before. Elite Dynamics provides the systems, software and tech expertise, and Landal GreenParks UK delivers the bookings, marketing and operational insight. As a combined force, we can give a full turnkey solution for a developer or existing park operator. It’s a really compelling proposition.”